Falsified popular drugs, alternative medicine treatments, and miracle health and weight-loss products are among the most widely used. Health-related spam usually offers miracle products, almost always fake or not approved, or marketed via illegal channels. Contests and sweepstakes offering users the opportunity to win lots of money easily are also popular. These messages are often used as bait in scams: emails encouraging the victim to invest in overseas companies, chain letters, pyramidal scams, fake requests for help, etc. This type of spam also entices users to get real estate loans, make investments, or buy goods and services on credit. Over the years, financially-themed spam - with supposed methods for making money fast, financial offers or grants - has become frequent.
Users' security concerns are also frequently used as bait in spam campaigns, with spammers offering antivirus and anti-spam programs, storage services, website optimization services, etc., which are actually used to bypass defense systems.
Additionally, as online dating sites have grown in popularity, spammers have increasingly used messages related to fake user registration websites designed to trick users into giving up personal data. Inappropriate contents, pornography in particular, have been widely exploited by cybercriminals. Spam can be classified into different categories according to the topic used: The costs are borne by victims and by Internet service providers, and include lost productivity, fraud, bandwidth and email server saturation, malware proliferation, storage capacity reduction, etc. Spamming remains economically viable because spammers have no operating costs beyond the management of their mailing lists, servers and other infrastructures, and it is difficult to hold senders accountable for their mass mailings.
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